Amanda Thomas designs jewelry for the daring girl who loves accessorizing as much as she does — whether it be a singular signature piece or never-ending stacks of bracelets and rings. Luv AJ, Thomas’ dramatic collection, has hints of feminine subtlety wrapped in the illusion of fire and brimstone. It goes without saying that each piece is a definite head-turning addition to any closet.
And at the young age of 23, Amanda’s designs have already garnered a tremendous amount of attention from celebrities like Solange Knowles, Ashely Tisdale and the “coolest of cool” and ever-controversial, Lady Gaga.
We caught up with the super sweet adornment architect at Lucky Shops LA where Amanda filled us in on her perfect Girls Night Out, her “Judas” moment, and the art of piling it on. Read the rest of the interview and catch a peek of Luv AJ’s hazy and romantic Spring/Summer Lookbook after the jump!
How long have you been designing jewelry? Where does the name of your line come from?
Well, my name is Amanda Jane and when I was a little girl I used to sign everything “Luv, AJ” so when it came to finding a business name, it was the first thing that popped into my head. I started designing when I was 15 actually… probably around my senior year of high school, and I have officially been doing it full-time since May of 2010, when I graduated college.
Tell me about your inspiration process when designing.
Well, first and foremost, it’s the materials — I love sourcing crystals and stones and figuring out ways I can tarnish or plate them. It’s really all about how far I can push the materials. I’m drawn to vintage jewelry, so that’s where I get a lot of ideas for silhouettes and different chains and so on. I like everything to look somewhat worn and torn, like someone else has already been wearing it for 40 years.







