Of all the amazing designers we saw at Lucky Shops LA, one room in particular just spoke to us — with floor to ceiling racks of aqua blue, it was love at first sight with Yumi Kim.
These fun and flirty frocks are perfect for Spring and have been seen on the likes of celebrities such as Lauren Conrad, Tinsley Mortimer, Paris Hilton and Khloe Kardashian.
HPNOTIQ got a chance to catch up with Kim Phan, the designer behind New York City’s bright and spunky line, about how bright colors and patterns are sure to turn heads, why blue looks great on everybody and how every Manhattan girl has her own Sex in the City crew.
What is the inspiration behind this collection?
The inspiration behind the collectio is really that I always work with a lot of bold colors and vibrant prints. And I think the reason why I really like working with those things is that I really believe that when people wear something such as florals and really vibrant colors, your mood is affected by it so with my pieces, even if it’s a gloomy day you can put on a nice bold shirt and walk out the door and be like, you know what, I feel pretty. Even though it’s ugly outside, you can still feel pretty and automatically set the tone for the day.
How would you describe the Yumi Kim girl? Who is she?
See, the thing that’s really cool about the Yumi Kim girl is that because we’re based in New York, she already has that Downtown cool, vintage-inspired look. She’ll rock a pair of vintage boots with one of my frocks, and then you can see an Uptown girl rocking it in a completely different way — but it works. That’s the thing about our brand, everything is very versatile where you can dress it up or dress it down, it’s more about your own personal style.
When it comes to fashion, do you think accessories are a big deal?
Honestly, I don’t think accessories are that big of a deal and the reason why is because my prints and styles and colors speak for themselves. A lot of times I see a girl in flip flops come into my store, or a girl in pumps, and ultimately it’s the girl who carries the dress and not what she pairs with it. I’ve always been a firm believer that you wear the dress, don’t let the dress wear you and with Yumi Kim, the dress will get you noticed.