Woman have always had choices to express themselves — from their outfits, hair color, shoes, purses, cell phones, manicures, and more! — so why are we still settling for the boring and institutional look of feminine care? Well now the wait is over as U by Kotex partners with fashion visionary Patricia Field to give women the chance to have a voice when it comes to the one product we’ll pretty much always be committed to buying.
“At this point in my career, I am thrilled to have the chance to speak with young women and bring design to the bland feminine care category through this partnership with U by Kotex,” said Patricia Field, an Academy Award-nominated, two-time Emmy Award-winning stylist whose fashion career spans 45 years and who is best known for her TV and film work, including Sex and the City, Ugly Betty and The Devil Wears Prada. “I’m looking forward to seeing the creativity come to life in the design contest and final products.”
In addition to introducing color and design variety on pads and liners for the first time ever this month, U by Kotex is inviting women to share their inspiration and creativity by designing a pad, accessory or inspiration board at www.BantheBland.com for a chance to work with Patricia to design a new product for 2012 and attend Fashion Week in NYC. For everyone who submits or likes a design at BantheBland.com, $1 will be donated to Girls For A Change—a national non-profit organization that empowers girls to create and lead social change within their communities.
Now we can Live Louder to the very core, so get inspired and you could be rocking a personally designed carrying tin to match your favorite cocktail!