Kelly Osbourne As The New Material Girl

For almost three decades, Madonna has been the inspiration for several generations of music, style and girl power attitude. Many of us have tried to emulate the multitude of iconic looks the pop star has given us through the years, and now we’re one step closer to achieving the perfect Madonna-inspired wardrobe.

Last summer we saw the launch of Material Girl for Macy’s– an affordable clothing line collaboration from the Queen of Pop and her daughter, Lourdes, who is not only the muse but also the mind behind the brand.

To keep up with the rocker girl inspired garb, Material Girl enlisted Taylor Momsen as the face of the collection in its initial launch but Lourdes took to the internet in late 2010 announcing that the mother-daughter design pair were looking for a new spokesgirl.

Finally, the wait is over and the new advertisements are here, revealing a stunning Kelly Osbourne in Momsen’s place.

We’ve been huge fans of Kelly’s continuing transformation from the hot mess of ‘yore to effortlessly chic and couldn’t think of a better fit for the starlet to show of her edgier side with the 80s inspired looks.

Madonna commented on hiring Miss Osbourne to represent the line by saying, “Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love.” Now, that’s one heck of a seal of approval!

Shop the line over at and be sure to check out the rest of Kelly Osbourne’s Spring 2011 looks as the new Material Girl after the jump and let us know if you plan on rocking these pop-infused frocks!

This entry was posted in General, HPNOTIQ CHIQ. Bookmark the permalink.