Let Your Bathing Suit and Denim Do Your Dieting Work For You

On the heels of Spanx swimwear, Yummie Tummie is the latest shapewear brand to make its foray into the rest of your closet, adding swimwear and denim collections to their roster next year.

While the brand’s shapewear-infused clothing, “Just Yummie Essentials” launched this spring, the denim and swim lines will debut in 2012.

Yummie Tummie founder Heather Thomson–who’s designed for celebs like Beyoncé and Jennifer Lopez–told WWD, “I help create the silhouette she wants while giving her a passport back into what’s already in her closet.” Amen to that.

For more in shapewear news, check out the latest line from Spanx Swimwear, or see the shapewear collections from ‘Real Housewives of New York’ alums Betthany Frankel and Jill Zarin.

[Via SheFinds]

This entry was posted in General, HPNOTIQ CHIQ, Retail Therapy. Bookmark the permalink.