Urban Outfitters, the one-stop shop for all things on trend, are set to launch a bridal collection just in time for the most romantic holiday of the year!
Bhldn, which has been said to stand for the word Beholden, will include a collection of wedding gowns ranging from $1,000-$4,000 as well as well as special occasion dress for bridal showers, engagement parties and even bridesmaids.
Among the dresses will also be an expanding line of accessories which currently includes veils and shoes, and will ultimately provide everything from place cards, cake pedestals and other table arrangements.
Kristin Norris, Bhldn’s managing director, told Women’s Wear Daily, “We’re confident that we’re filling in space that no one’s filling in. We’re offering a take that’s not out there. We have a lot of shorter dresses, lots of color and prints and no optic white dresses. Traditionally, people got married in churches. Now, they’re getting married on beaches and mountain tops. We’re building our assortment for the ultimate end use.”
The collection will be available online only on February 14th, expanding to only 2-3 stores come 2012.
We’re in love with the idea of trendy bridal gowns that stray a bit from the idea of traditional wedding garb… but will the Urban Outfitters dresses hold up to their promises? Would you wear one of these designs to your wedding?
Check out more photos of the the Bhldn collection from WWD after the jump…